B.C. Rich guitars always stuck out of the crowd for their uniqueness and innovative solutions. All B.C. Rich guitars now feature innovative upgrades and are factory optimised for speed and playability. All new models have the latest electronics, USA made pickups and the best available hardware money can buy. Every guitar is neck-through construction and the back of the neck (beside a satin finish for speed) are not just heal-less but feature our new “Shredzilla” deep cut for the easiest possible access to the higher notes. The legendary shapes, the B.C. Rich tone and quality combined with the latest technology and innovations. Designed by shredders – for shredders.