In-Store Artists

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7 Reasons not to miss the Liverpool Guitar Show!

On Sunday 14th October, the Liverpool Guitar Show takes place from 10:30am – 4pm in the Park Hotel in Netherton, Aintree. It promises to be a brand new guitar event that the North West of the UK has yet to see. With most guitar shows focusing on independent traders and local shops to fill up their stands, we have decided to break from the norm and bring you an event that is less of a guitar show, and more of an experience. Here are 7 reasons why you should already... Read More

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The LIVERPOOL GUITAR EXPERIENCE – Brought to you by Sound Affects

On Sunday 14th October, we will present the first annual Liverpool Guitar Experience at the Park Hotel in Aintree, Netherton, L30 6YN. The experience will play host to some of the biggest brands in the guitar industry, who will be there presenting you with their latest and greatest products at specially discounted prices – for one day only!. Product demonstrators, brand representatives and live performers will be situated throughout the venue, alongside some very special guests and the hotel bar will be open throughout the day. …Not Just Another Guitar Show The guitar experience is a small event... Read More

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An Evening with Paul Reed Smith and Paul Miles from PRS Guitars

We are delighted to welcome Paul Reed Smith back to Sound Affects Paul Reed Smith returns bringing Paul Miles, the head of Private Stock at the company. The pair will discuss the company’s history, its current projects, and will provide insight into the private stock program, where you can specify a custom order PRS guitar of your own. There will be opportunities to meet them both, who will gladly take pictures and do signings if you wish to do so. Furthermore, there will be an opportunity to see one of... Read More


An Evening With Paul Reed Smith & Bernie Marsden

Last Tuesday we hosted an evening with Paul Reed Smith and Bernie Marsden at a local venue, the Salt & Liquor.  In front of a packed audience, Paul discussed his thoughts on what makes a special guitar and his ethos behind building guitars. Bernie then took to the stage performing tracks from his newest solo album before Paul joined him for a couple of blues numbers. The pair then opened up the floor for questions with topics ranging from Vintage Guitars, Bernie’s influences  and finally repeated questions about the guitar... Read More


An Evening With Albert Lee

On Sunday 20th September 80 customers joined us at  the Salt & Liquor in Ormskirk for an evening with country music legend Albert Lee. With topics ranging from his preferred effects set-up to ‘What Eric Clapton is really like,’ he regaled us with stories from his impressive 50+ year career playing alongside music industry legends. He talked passionately about his involvement with the development of Music Man guitars which ultimately resulted is his own Signature Model ,which his is most associated with. We had several of these guitars displayed on... Read More


Chase Bliss Audio Wombtone Analog Phaser Review w/ Tom Quayle

We were lucky to have Martin Miller and Tom Quayle visit Sound Affects recently. During their time here they hosted a masterclass, did some one on one lessons and put on an excellent show. Whilst in our showroom we filmed the guys as they tried out some of our latest/most popular gear. Here is a demo review of the Chase Bliss Audio Wombtone Analog Phaser by Tom Quayle Tom chose our Fano Alt de Facto JM6 guitar and played through a Port City Pearl Amplifier.     If you aren’t familiar with Chase Bliss Audio their unique... Read More


Rabea Massaad of Panama Guitars Visits Sound Affects Premier

We had Rabea Massaad of Panama Guitars in store last week.  Rabea showed us why Panama guitar cabs are in a league of there own and we decided to film it. Check out the video to see Rabea run through some of the Panama guitar cabs available at Sound Affects Premier.   Panama Guitar Cabs are available now @ Sound Affects Premier


An Evening with Trev Wilkinson at Sound Affects Premier

Guitar guru Trev Wilkinson of ‘Fret-King Guitars’ & ‘Wilkinson Parts’ will be visiting our store on the evening of February 6th. Trev Wilkinson is world renowned for top specification and building high quality guitars and hardware. He will be sharing his expertise and engineering knowledge in a clinic covering the past, present and future of his innovative approach to guitar building. Grab yourself a ticket for just £3 and receive entry to the event, a pack of Dunlop Strings, a chance to win a Hughes & Kettner TubeMeister 5 Combo,... Read More


Tom Quayle & Martin Miller Awesome In Store Performance using Knaggs Guitars

We were lucky enough to have Martin Miller & Tom Quayle spend the weekend at Sound Affects this month. Alongside an awesome concert, one on one lessons and masterclass they recorded some demo reviews for us. To kick things off here in a video of Martin & Tom jamming in store on a couple of our stunning Knaggs guitars! Watch this space for more demo reviews from Tom Quayle & Martin Miller. . Equipment used in this video Tom Quayle Guitar: Knaggs Chesapeake Severn Tier 2 in Raspberry Creme  ... Read More